House Republicans release 'Commitment to America,' finalizing midterm messaging

House Republicans are readying for midterm elections in November. Media buys in the intervening months will only be as effective as the messages they permit politicians to transmit to voters. For this reason, and in hopes of achieving cohesion in the party's communications, House Minority Leader Kevin McCarthy (R-Calif.) will officially unveil a four-piece "Commitment to America" on September 19 in Pittsburgh.

This package of commitments will indicate to voters not only what the GOP intends to combat in the way of Democrat policies, pernicious trends, and perceived corruption, but what it intends to deliver instead to the electorate. The latter is regarded by some as more important — communicating a positive message along with solutions rather than negative messaging.

Rep. Don Bacon (R-Neb.) told Axios: "If you're just running on anti-Biden, well, that's not going to get you over the finish line."